You’re probably well aware that social media matters. As of 2024, roughly 62% of the world’s population is active on social media, opening up new ways for brands to expand their business and reach a wider customer base. In fact, a well-executed social media strategy can help your business soar, giving you the chance to reach a wider audience than you may have ever dreamed of.
But good social media takes time. From coming up with great content ideas and executing a well-planned strategy to building an engaging community and analysing views and stats, there’s a lot of behind-the-scenes work that goes into “going viral”. And as a small business owner, you’ll appreciate that this may just not be something you have the time for.
This is precisely where a good social media manager or team with well-developed social media management packages comes in. By offering a range of options to suit a variety of social media needs, you can choose a package that works best for you and your business, giving you the opportunity to develop your social strategy without dedicating all your personal time to it.
But what exactly are social media packages, why should you opt for a package deal, and how do you even know which is the best option for you? We’ll unpack all in this guide to social media management packages.
What Are Social Media Management Packages?
In an ideal world, you’d have a dedicated social media team that focuses purely on running your social accounts, taking behind-the-scenes footage, sharing these in stories throughout the day, posting regularly on all social media profiles relevant to your business, and building a great online community.
If you’re running a foodie destination like Sydney’s famous The Grounds of Alexandria, known as one of the most Instagrammable restaurants in the world, for example, your social media team would follow your staff, step foot into the kitchen, show the inside operations of your business, reshare user-generated content, and update your socials regularly with your latest lunch specials or that dreamy pistachio-creme pancake you’ve just launched.
But we don’t always live in an ideal world, and maybe you just don’t have the budget to employ a whole social media team full time. Or, perhaps, the industry you’re in doesn’t require such a heavy social presence. Or, perhaps, you just don’t have the time to think about any of this at all, but you know it’s important.
And that’s where small business social media management packages come in. See, you don’t necessarily have to do it all, but what you do focus on does have to be done well. Quality execution and consistency matter, even if you’re not posting 10x times a day.
Social media management packages are bundled services that cover most social media basics, including content creation, scheduling and publishing posts, community management, and tracking analytics and overall performance. Most digital marketing agencies offer a selection of tiered packages that vary by complexity and deliverables, with some even offering extras like paid ads and influencer collaborations.
Some of the most common package options may include:
- A basic or essential package, which usually ranks among the most affordable social media packages. A package like this will give you access to one social media platform, such as Facebook or Instagram, with a limited number of posts per month, all designed to fit into a larger content strategy. While you may not get the frequency of posting with a basic package like this, it will get your company active on socials in a meaningful way with quality branded content.
- A medium-sized growth package that usually doubles down on the number of platforms included and posting frequency, giving you a greater chance to grow your social media presence in a meaningful way. Of course, basic performance indicators and tracking data will also form part of a growth-oriented social package, and it may become even more important as your marketing agency analyses what does and doesn’t work for your business.
- A more elite package that focuses on an even wider range of social media platforms with even more posts every single month, designed to scale your business and push you to the next level of social media success. A social media package designed to scale will be a great option if a strong online presence is pertinent to success in your industry.
While posting frequency and the number of platforms included may vary, each of the best social media management packages will focus on aligning consistent branding with a detailed strategy to showcase your business online in the best way possible.
And what’s more, a good digital agency will usually include some type of reporting, whether it be monthly analyses or quarterly updates, to tell you exactly what was done and the impact the social strategy has had.
Why Choose A Social Media Package?
Thinking about social media management pricing may seem daunting. After all, the last thing you want to think about when starting a new business is spending more money.
But that’s exactly why social media packages are so brilliant — they give you the chance to access small business social media management without having to pay more than you can. And since most social media agencies offer tiered packages, you can choose exactly what fits your business model — and your budget.
So if you’re running a café needing more coverage across X, Facebook, and Instagram or an accounting firm happy with just a few posts on LinkedIn, a good social media package will have you covered, saving you time and resources in the long run and giving you access to the latest industry knowledge with expert performance tracking and insights.
What’s more, by working with a quality digital marketing agency near you, you can usually upgrade or downgrade the package that’s best for you, ensuring that your level of social media management grows in sync with your business.
How To Choose The Right Social Media Marketing Packages
If you’re just focusing on budget, choosing the right social package would seem relatively easy. If you’re looking for the most affordable social media management, after all, you’d go for the most basic or essential package that’ll cost you $ instead of $$$.
But going for the cheapest option isn’t always the best thing you could do for your business, so how exactly will you know how to choose the right social media management package?
To start with, it’s important to analyse your reason for pursuing social media. Is it to drive brand awareness? Expand your customer base? Position yourself as a thought or industry leader? Look for a package that aligns with those objectives and offers the services you need. PrecisionSEO’s tailored packages are an ideal solution since you’ll not only get to choose the frequency of posting but also the platforms you want to target, giving you less of what you don’t need and more of what actually works for you.
When deciding what type of package to go for, it’s also worth considering where your audience spends its time and how important social media is to your overall marketing strategy. If it’s less important, choosing a smaller, entry-level social media management package may be a better fit, even if you have a higher budget available. Likewise, if social media is integral to the success of your business, stretching your budget and opting for a growth-focused package could offer greater returns in the long run.
Choose The Right Social Media Management Package For Your Business
Ultimately, social media management packages don’t have to be expensive, and they don’t have to force you into something you don’t want — or need. The best social media management packages are flexible and uniquely customisable to suit you and your business requirements.
By opting for a package that works well for you, your business needs, and your budget, you can enter the social media game, knowing that you’re well taken care of and that your branding basics are covered.
So if you’re ready to simplify your social media management strategy and step into a new level of success, call PrecisionSEO today and find the right package that works for you.
