The internet has made the world a much smaller place. We’re all more connected than ever before, and it’s very easy to look for solutions “out there” rather than closer to home. But if you’re looking for a digital marketing agency, the solution to all your problems may be much closer than you think.
Of course, the thought of “oh, I should find a digital marketing agency near me” may not have crossed your mind before. After all, we’re often led to believe that what’s available locally can’t truly be the best.
But we’re here to tell you that it can be! Working with a close-to-home agency brings a world of benefits, including local insight, the promise of actual face-to-face communication (or at least the potential thereof), and even a stronger sense of accountability.
So, should you go local when choosing your next digital marketing agency? Let’s find out in this guide on digital marketing agencies near you.
What Does A Digital Marketing Agency Do?
Being an entrepreneur is a full-time business, and sometimes you need to hand over some of your tasks. So if you’ve started thinking about how you can find success in the online world and hand over some of your local SEO and marketing tasks, you’ve come to the right place.
This is exactly what a digital marketing agency does. Digital agencies help businesses grow their online presence by combining strategy with advertising, content creation, search engine optimisation, web design, email marketing, and social media management. The digital campaigns they oversee generally align with your business goals, driving your business forward while strengthening your online presence, resulting in more leads.
It’s easy to think that you have to turn to foreign-based marketing agencies to get access to teams keeping on top of the latest trends, but you may find what you’re looking for in your immediate area.
In fact, choosing a local digital marketing agency may be the best thing you could do for your business.
Benefits Of Hiring A Digital Marketing Agency Near Me
If you’re now stuck with the thought of “why should I choose a digital marketing company near me?”, we’re here to help you get unstuck.
Here are some top benefits of hiring a digital marketing agency based on your home turf:
- Better communication: Of course, we live in a connected world where everyone is only one email or telephone call away. But communication becomes a lot easier if you’re operating in the same time zone. Have you ever worked with a VA or customer support team based across the world? What may seem practical in theory becomes quite cumbersome if you consistently have to wait 12+ hours for a response. All of that is removed if you’re choosing local. But going local also gives you the opportunity for face-to-face communication, which can lead to stronger relationships and a far more personal approach to your marketing campaigns.
- Community connections: Agencies in your immediate vicinity will often have existing relationships with local media and other businesses. This makes collaborations easier to manage and media features easier to obtain. If you want your business to appear in the local newspaper as the hottest new service to support or your new cafe to be flooded by local influencers, choosing to work with a local digital marketing agency can be a no-brainer.
- Local market understanding: While there are definitely some universal marketing truths, no one can understand your local target audience like someone else based locally, and that’s worth gold in marketing. A local SEO and marketing agency will be familiar with regional trends and even your direct competitors, giving them the insight they need to craft digital campaigns for you that’ll be far more relevant to your target audience.
Of course, there’s also the possibility that choosing local will foster accountability and trust. To a local agency, you’re not just a client one email away, but a real person who they may run into in the local coffee shop.
Your success is related to their contribution, and they’re more likely to invest in long-term collaboration because of this.
Key Factors To Consider When Choosing A Digital Marketing Agency
That said, just because going for an agency based near you is a good idea, this doesn’t mean you should only focus on proximity when choosing a digital marketing agency.
As a first step, you should always consider your potential agency’s portfolio and past clients. Have they worked with a business like yours before? Or, if not, do they have experience with other small businesses in a related field or area? Taking a look at testimonials, reviews, and even speaking to prior clients can give you a good understanding of the quality of work you can expect.
You’ll also need to assess whether or not the services the digital marketing agency in question provides align with what you need. For example, not all marketing agencies work on PPC (pay-per-click marketing) or web design, but if this is vital to your business, then getting an agency that offers these services would be important.
Finally, it’s also worth considering how the marketing agency handles communication, feedback, and reporting. Are they willing to sit with you to build a custom plan and amend according to feedback, or are they after a one-fits-all approach? Do they update your team regularly with metrics on how the campaigns are performing, including key performance figures like traffic and conversions?
In the end, you’ll need to find an agency that not only delivers but also one that you can work well with.
How Local Expertise Can Improve Digital Marketing Results
We’ve gone over the benefits of choosing a local digital marketing agency, but let’s take this one step further. After all, once you’ve admitted that the thought of “choosing a digital marketing agency near me” was a wise one, it’s only fair to highlight all the ways choosing local will serve you.
Going for a digital agency near you brings more than just convenience — it brings a real competitive advantage since they’ll have the local expertise you need to thrive.
On the one hand, they may be more focused on optimising for “near me” searches, running geo-optimised ad campaigns, or even building organic backlinks from respected local sources, but they’ll also know how to keep your brand trending.
For example, a bigger agency may be able to cater your marketing strategy to holidays or larger events, but a truly local agency may even go as far as creating content in response to a local festival or even a local crisis.
Since they’re in your community, they have a true understanding of what matters to your brand — and what matters to your audience.
And that can do wonders for your business, fostering deeper connections and building brand loyalty and trust.
Are You Ready To Go Local?
You don’t need to stretch across the pond to work with a top-notch digital marketing agency. In fact, the best agency for you may be situated right here, on your home ground.
Local business brings local expertise, better communication, community connections, and more trust and accountability. And by leveraging what’s happening in your community, a local agency can help build stronger relationships with your audience, fostering brand loyalty.
So give PrecisionSEO a shout to find out how we can help your business thrive locally and beyond.
