A well-maintained website is non-negotiable if you’re looking to run a successful business. After all, would you trust a company that can’t even manage something as seemingly simple as a website?
The emphasis is on “seemingly”, though, because successfully maintaining a website, especially a comprehensive or technically complex one, is anything but simple. Simply launching a site isn’t enough — you have to keep it fast, secure, and performing optimally in order to stand out from the crowd, impress your customers, and win first-page search engine rankings and AI overview results.
And this requires more than uploading new content and changing the date in your footer every year. It involves running security checks, ensuring links and redirects are working optimally, managing back-ups, staying up-to-date with the latest SEO and GEO trends, and consistently monitoring your site to ensure it’s performing fast and flawlessly at all times.
This is precisely where website maintenance comes into play. Luckily, good digital agencies will offer website maintenance packages that are designed to save you time, money, and the stress of dealing with a malfunctioning site.
What Are Website Maintenance Packages?
Website maintenance is one thing, and we have a detailed guide that explains what website maintenance is and why it’s essential for your business, but what exactly are web maintenance packages?
To put it simply, website maintenance plans are bundled packages that include various tasks designed to keep your site in tip-top shape. Keeping on top of the wide range of elements required for effective web hosting and maintenance is largely impossible, so outsourcing this service is one of the best things you can do for your business.
But most web maintenance services make this more affordable for small businesses by offering a tiered range of plans, with affordable website maintenance packages for those on a tighter budget after only the essentials, and more expensive packages for those requiring the fastest and most secure websites.
Key Features Of Website Maintenance Packages
All website maintenance plans should include important basics like managed hosting, frequent WordPress and plugin updates to fix bugs and patch security vulnerabilities, daily back-ups to protect your data and allow you to restore your site in case of a crash, and essential security monitoring.
If your website is relatively simple, say you’re running a plumbing service and have a clean but info-heavy site featuring contact information and SEO-optimised content like a plumbing-for-dummies-style blog, or you’re a food photographer and have a site that showcases your portfolio in a sleek website design with a basic contact form, a relatively cheap and affordable website maintenance plan covering the basics is more than enough.
But if your site receives a very high amount of traffic or you’re handling sensitive information — say, you take bookings or allow customers to enter payment details directly on your site — then your required level of website maintenance goes beyond the basics, and you may have to opt for a more comprehensive professional or premium plan that covers more than the essentials.
More premium web maintenance plans usually offer advanced extras, including:
- Premium hosting with faster servers and CDN integration,
- Off-site back-ups for better protection,
- Advanced security monitoring, including malware scans and firewalling,
- Uptime monitoring for real-time alerts if your site goes down,
- Performance scans to flag potential issues like page speed, large file sizes, and inefficient coding,
- SEO health checks, including technical SEO elements and Google indexing, and
- Form testing, to verify that contact and lead generation forms are functioning optimally.
These more premium extras give you an additional layer of security and support.
All maintenance packages should also offer some sort of email support so that any issues can be resolved quickly and efficiently, though the level of support and frequency of response times may vary depending on which maintenance package has been chosen.
How To Choose The Right Website Maintenance Services
While opting for the most secure and well-performing website is always the golden standard, it’s definitely not necessary for all types of websites across all industries to invest in the same level of web maintenance.
As we’ve briefly touched upon above, most info-rich sites can get away with a far less comprehensive level of web maintenance than something like a financial service provider or e-commerce site.
This is also why most web maintenance services will offer essential, mid-range, and more premium packages to suit a wide range of clients and budgets.
The first step in deciding which website maintenance package would be right for you and your business is assessing the complexity of your website. If your site is simple, an entry-level and generally more affordable website maintenance plan would suffice, but if you handle any sensitive data or receive a very high amount of traffic, you should opt for a more comprehensive plan.
Once you’re more familiar with the level of support you may require, it’s also worth considering your own technical know-how and which features you may want access to. If, for example, your site runs on WordPress but the package you’re considering does not offer any WordPress support, it’s unlikely to be the right package for you.
A cheaper maintenance package will not be the best choice if it doesn’t match what your company needs, and a more comprehensive plan, even if it costs a little more, may very well be the better option in the long term.
It’s also worth chatting with your web hosting service to see if there is the option of upgrading or downgrading your plan if you realise you may need more — or less — support than you had initially thought. A good provider would also be able to guide you in choosing the best plan for your needs.
Protect Your Site With The Best Website Maintenance Package
Web maintenance itself can be a complicated process, but it doesn’t have to be difficult for you or your business.
By working with the right web hosting and maintenance provider, you can go about your business knowing that your site is covered and operating as securely and optimally as it can be. And by choosing the right package that best matches your needs, you can also know that you’re getting great value and only paying for what’s really necessary.
So if you’re ready to ease your web maintenance worries and hand this essential service over to the pros, contact PrecisionSEO today. We’ll help you find the best fit for your business.
